Go Figurative Homepage

Go Figurative: the real art people

specialists in figurative art

Gallery, 92 Heath Street, Hampstead, London NW3 1DP
+44 (0) 207 794 3317
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Pricing

Go Figurative aims to provide clear and transparent pricing guidelines to help artists price their art and for buyers to understand how the art is priced.

Artists new to selling

If you are a new artist or have not previously sold any work other than to family, please use the following formula to help you calculate a fair price.  Go Figurative suggests a minimum sale price of £200 for original artwork.

Hours taken x £15 per hour + cost of materials + any other production costs + sales commission + VAT (at 20% of the sales commission) = sale price

If you have been shortlisted for any national or regional prizes or exhibitions, you can able to add an additional 15- 20% to the price of your work.

If you have any queries or require assistance in establishing a price, please email pricing@gofigurative.com

Price guidelines for established artists.

As an established artist, having sold your work in the past, you will have a good knowledge about how to price your work.

We may ask you to provide us with details of your last three sales. This information may be made available to buyers and we may use this information to publish your average sale price.

For new work, you can use your previous sales to price your current work and adjust the price in accordance with the number of hours spent creating the work and the number of years experience you have had as an artist. Add the sales commission and VAT at 20% on the sales commission onto this price to arrive at the sale price.

If you have any queries or require assistance in establishing a price, please email pricing@gofigurative.com